Marketing Management Case Study Example | Topics and Well Written Essays - 4000 words

Marketing Management - Case Study Example The 4Ps stood for product, price, place and promotion. The 'product' signifies the product which the business deals in or sells. Price is the monetary value which the consumer pays whereas the place is the location from which the consumer buys the particular product. Promotion literally stands for the marketing activities used in selling the product. Any business can do permutations and combinations with the 4PS in accordance with their objectives, both long term and short term. This concept looks from a seller's perspective (King K., 2002). PESTLE- The PESTLE analysis looks at the different environmental factors which impacts a company or an organisation. The factors that are considered are political, economic, social, technological, legal and environmental. A proper analysis of these factors helps one understand and to form a perspective of the environmental factors which could have a bearing on the functioning and operations of a company (Elearn Limited, 2005). The Toyota Prius engine is a hybrid between petrol and electric and the technology is called Hybrid Synergy Drive which signifies. This engine offers very high fuel economy and significantly low carbon dioxide emissions. System power output is 134 bhp. The car has acceleration from zero to 99.78kmph in 10.4 seconds. In terms of fuel economy the car gives 30.8kpl through its combined engine technology. When driven using the petrol technology the car produces 89g/km of CO2 which is even better than the existing Euro- emission rules. In the electric mode the car does not use or consume any fuel and has no emissions at all. The car offers duel technology uses and could be run on petrol engine or the electric motor exclusively. Again the car can use the combination of these two technologies to drive it. The engine is a combination of cutting edge technology and is an amalgamation of a generator, an electric motor and also a 1.8 liter petrol engine. This petrol engine is capable of produc ing maximum torque at lower rpm and this drives the fuel economy of the car especially during long distance travelling. The electric motor which is used in the car is 60KW motor. This motor is 20% more powerful than its previous generation and also smaller by 33% in terms of size. The battery used in the car is powerful enough which provides the car to drive on the electric motor

Mythology King Aurther Research Paper Example | Topics and Well Written Essays - 1250 words

Mythology King Aurther - Research Paper Example He was one of the great rulers of Britain. He killed giants, monsters, and witches and also drove on horses on many audacious marvels. King Arthur is famous for Knights of the Round Table and also for reuniting all the people of his land. The end of King Arthur was one of a catastrophic one but despite of that, he is celebrated and known by people all around the globe even today. The British Parliament hosts his story on its walls (Siivola). Joseph Campbell’s four functions of myth go in accordance with King Arthur’s mythology. The life of Arthur starts with his father, Uther Pendragon. Pendragon is obsessed by Igraine who is the wife of Duke of Cornwall. Now, Pendragon dresses up like Duke of Cornwall and sneaked into their bed with Igraine and that is when Igrain conceived Arthur. Seeing this despiteful behavior of Arthur’s parents, the wizard takes him away from his parents. The wizard, named Merlin, was the one who put up a huge Round Table for Arthur’s father where one hundred and fifty knights could sit at one time. When Uther died, the knights have no clue as to who should precede him. Merlin came up with a solution to this problem. He said that anyone who can take out a sword from a stone will become the next king (PBS). Many people tried to find the sword. But fortune was in King Arthur’s favor as described in Joseph Campbell’s Pedagogical function. King Arthur was a hero in his life who defined his own mythology. When Arthur came to visit his foster brother called Sir Kay; Kay sent him to find a sword as a replacement of his broken one. He came across the mysterious sword Excalibur which was dig into the stone and took it out. He did not know that it was any prophecy associated with it. He had no intention of becoming the king or finding the sword, so he found it out as his fortune (Siivola). He took his gender role into account as he accomplished the Social function of myth as described by Joseph Campbell. He united the Britain and also invaded the Saxons. As a king, Arthur was a well-liked and merciful king as he took the Campbell’s social factor into account. His period of influence is celebrated with romance of chivalric nature and of heroic factors. The biggest expeditio n of Arthur along with his Knights was the expedition for the Holy Grail, the mythical Holy Grail. It is the cup with which Jesus Christ drank at his Last Supper. King Arthur never found the Holy Grail but his Knight Sir Galahad did because of his virtue and pure heart. King Arthur was married to the daughter of King of Scotland, called Guinevere. The wizard Merlin warned King Arthur not to marry her as she loved one of his knights, Sir Lancelot. When Arthur found out that Sir Lancelot and his wife, Guinevere, were having an affair, his knight flew to France but Arthur follows him. As Arthur was off to France, his nephew, Mordred came into power. Arthur then went back to Britain to find out this terrible news. Obviously, complying with Campbell’s myth function, Pedagogical, King Arthur fought a terrible combat with his nephew in which many of his knights died and he was brutally wounded. He throws his magical Excalibur into a lake, and finds a boat to go to the magical Isle o f Avalon. At this place, he hoped to get better so that he can go back to his people and lead then. This is the very reason Arthur is known as â€Å"once and future king† (PBS). Mystical metaphysical factor of Campbell’s factors of myth say that there is a God and in King Arthur’s time, people believed him to be a God. He was a hero; a hero who came into an ordinary world for the people. This new world is not known to the hero but he has to accomplish his tasks and show him the mundane world. The special world is the area of