Google Products Ansoff Matrix Assignment Example | Topics and Well Written Essays - 500 words

Google Products Ansoff Matrix - Assignment Example The present assignment has identified that the Google Company then launched AdWord; this was a new product for the new market. The products allowed business to put the advertisement on Google search. Since then the company has introduced numerous other product thus creating a strong brand, with the aim of attracting more customer. To this end, Google has opened offices in other places. Google continues to use market development strategy by opening their offices in a different part of the world. Google understand that by an increase in a number of internet users will, in turn, bring more users to them. The company has thus encouraged free internet access with citywide wifi. Also, it has developed many products to attract the uses to use Google, this, in turn, promotes their advertisement space thus increase their revenue. Most of these products are offered for free. Their product is more about gathering information from their customer. This enables the company to give relevant search and eventually it will be able to personalize it advertisement according to customer’s hobbies and interest. The personalized advert is the dream of every advertising company. This will give them a competitive edge and increase their market share. New product development focuses on bringing a new product to an existing business market. Over the years, Google has improved their search engine technology. They have added more features that will make their engines more users friendly. Google has developed more products such as maps, Picasa, earth, docs, etc. by making such product available cheaply they meet wide range of customers wants. This will make them dominate the world markets. Another strategy put forward by Ansoff is diversification. The strategy in evolves developing new products for the completely new and unfamiliar market. The company does this by diversification, alliance, and acquisition.